Apple and Google Prepare to Go to War

Written by Charles Mizrahi
Posted April 10, 2018

“The speed of the leader determines the pace of the pack.” — Ralph Waldo Emerson

Business is war.

Anyone who tells you otherwise has never run a business.

The battle doesn’t take place on the battlefield but instead in market share.

Businesses are constantly trying to gain an edge over their competitors.

If they take their eyes off the ball for even a second, they could become obsolete.

Blockbuster didn’t take Netflix seriously.

And Blackberry didn’t see the consumer appeal of the iPhone.

Blockbuster is no longer, and Blackberry is a sliver of its former self.

And that's why a great manager is vital to the long-term success of a business.

Great leaders lead from the front lines; they have their fingers on the pulse of the business.

And more importantly, they see the big picture...

Behind Every Great Company Is a Great Leader

Would Amazon be the world’s largest e-commerce business without Jeff Bezos?

Would Apple be one of the largest and most successful companies in history without Steve Jobs and, now, Tim Cook?

The same question could be asked of Facebook without Mark Zuckerberg and also Google without Larry Page and Sergey Brin.

Warren Buffett once said any business that Bill Gates would have gone into would’ve been an overwhelming success.

Over my three decades of Wall Street experience, I’ve watched great business leaders.

When they want something, they go all in with their gloves off and with no holds barred.

I’m not so concerned about their tactics but instead about what prize they're fighting over.

By focusing on that, I get a front-row seat to where they see the future of their business.

A little less than a decade ago, it was cloud computing.

And today, it's artificial intelligence (AI)...

Apple Is Going All In

The gloves have come off between two giants: Apple ($900 billion) and Google ($700 billion)...

Both companies are building their AI teams; they're both fighting over the most talented people.

On April 3, 2018, Apple threw a right hook at Google.

Apple poached Google’s head of AI, John Giannandrea.

Giannandrea had worked as chief of AI for Google since 2010. He’s a machine-learning expert, which makes this new hire a huge step in the right direction for Apple.

With Giannandrea on Apple’s side, the company will be able to hire more of AI’s top talent to improve its algorithms.

Apple is playing catch-up to Google and Amazon.

In 2010, Apple’s Steve Jobs bought Siri.

Siri is a voice-controlled virtual assistant software.

Here's how Siri describes itself: "You can ask Siri to find a romantic place for dinner, tell you what's playing at a local jazz club or get tickets to a movie for Saturday night."

At that time, Google had been leading in the virtual assistant software space.

Apple bought Siri to catch up. But it hasn’t played out as Apple hoped.

Google Assistant, which is available on Android phones and as an app for iPhones, is far superior to Apple’s Siri.

Apple didn’t give Siri the development and attention that it needed.

So, Google and Amazon’s Alexa now dominate the space.

But Apple didn’t become a $900 billion company by making the same mistakes twice...

It sees that the future of technology is AI, and it's going all in...

It’s Time to Start Paying Attention

Between the two, both Google and Apple have acquired the most AI startups since 2012.

It’s been an AI race for both of the companies, but Google is in the lead with 14 acquisitions.

And now that Apple has Google’s former AI chief on board, Apple could be gaining on Google.

If you don’t have any artificial intelligence stock angles in your portfolio, consider this your wake-up call.

Apple Siri

I don’t want to see you missing out. And I don't want to see you regret not taking me up on this opportunity.

And that's why I’ve put together a report about an AI stock that will reap the rewards of this industry’s massive growth for years to come.

I want you to benefit from AI’s success. Click here for access.

All my best,

Charles Mizrahi signature

Charles Mizrahi
Founder, Park Avenue Digest

follow basic@Park_Ave_Digest

Charles cut his chops on the trading floor of the New York Futures Exchange before he moved on to become a wildly successful money manager on Wall Street.

And with more than 35 years of recommending stocks under his belt, Charles has knocked the cover off the ball. He's compiled an amazing record of success and posted gain after gain for his loyal readers. He's the founder of Park Avenue Investment Club and Insider Alert newsletters.

Charles is also the author of the highly acclaimed book Getting Started in Value Investing.

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